Industry
B2C · Health & Fitness · Mobile App
My Role
UX/UI Designer · End-to-End Product Design
Year
2024
Tools
Figma · Miro
TL;DR
FitsU is a personalized fitness tracking app designed to motivate and engage users through intuitive workout planning, progress tracking, and a clean, energizing interface. The design focuses on reducing friction so users stay consistent with their fitness goals.
Brand Platform
Why "FitsU"?
FitsU is a fitness app designed to keep users motivated through group challenges, messaging, and a supportive community. It helps users stay engaged beyond the first few weeks by connecting with friends, tracking progress, sharing goals, and creating a more social, encouraging fitness experience together.
Mission
Empower users to stay motivated through social, supportive fitness experiences daily.
Vision
Become the leading fitness community for lasting motivation worldwide.
Behind The Logo Design
The Story of FitsU brand design.
The Challenge
How Can We Sustain User Engagement?
Research Methods
How I Designed a Better Fitness Experience?
I started my journey with desk research, then I followed up with screener surveys, I found my target audience, and finally conducted five in-person, moderated user interviews to reach my Key Findings.
Want a more in-depth look at our research, insights, and process? Read more
Research & Design
Designing for consistency, not perfection.
Wireframes and early UX flows
High-fidelity fitness tracking screens
Final Design
Clean, energizing, and personal.
Final high-fidelity prototype ready for development handoff
