Method 1
Desk Research
The research shows about 70% discontinuing within the first 100 days.
Target Audience
Our target audience is aged 16–35, uses web and mobile services regularly, owns a smartphone, works out at least once a week, and would like to participate in an online internal social community support group to reach a group or competitive goal.
Method 2
Screening Survey.
I sent a Google survey form to the target audience and potential users of the dating app, which generated 14 responses. The survey questions were designed to identify users' preferences, pain points, and needs, providing a clearer understanding of their expectations. The results helped create user personas, affinity maps, and empathy maps used to develop the app's features and design.
Research Questions
Participant Characteristics
Recruiting Methods
Method 3
Moderated Interviews.
The Google screening survey led to 5 qualified users for interview (3 in person, 2 over the phone), to continue generating insights for user personas, affinity, and empathy maps. Applying it on the app design, addresses user needs and improves on existing solutions.
Interview Questions
About the User
- Where do you live?
- What do you do for a living?
- What are your hobbies?
Work out
- Why do you Work out?
- Where do you Work out?
- How often do you Work out?
- When was the last time you Worked out?
Social Fitness & Motivation
- Would you join a team for a goal or compete in a team for a goal?
- Would you like a rewards system?
- Would you like internal chat or messaging?
- Would you like to track fitness progress?
- Would you like to work out solo or in a group?
Interview Feedback
What did I learn from my users?
Social motivation and teamwork are important.
Users showed strong interest in joining teams to reach fitness goals and competing with others. They value encouragement, accountability, and friendly competition as ways to stay motivated and engaged.
I like joining a team because support and competition keep me motivated toward my fitness goals.
Williams Brandon
Users want communication and progress tracking.
Participants liked the idea of internal chat or messaging and wanted an easy way to track their fitness progress. These features can help users stay connected, support each other, and see how they are improving over time.
I want messaging and progress tracking so I can stay connected and see my improvement.
Sherif Matta
Rewards can help keep users motivated.
Most users responded positively to a rewards system. They liked the idea of receiving recognition for achievements and reaching goals, although rewards were not equally important to everyone.
I like earning rewards because they make achievements feel more exciting and motivate me to continue.
John M
Users want flexibility between solo and group workouts.
Users were interested in both working out independently and participating in group activities. They want the freedom to choose how they exercise depending on their goals, schedule, and motivation.
I want both solo and group workouts so I can choose what fits my mood and goals.
Ashley R
Market Scan
I analyzed my competitors.
Learning how other leading travel applications handle usability, navigation, system feedback, and visual consistency was essential to accurately redesigning our flows...
Planet Fitness
Samsung Health
Google Fit
That's a wrap
